Throughout Germany, gynaecologists present the Happy Mom bag directly and personally to first-time mothers. The bag’s contents are tailored to reflect the most vital factors for a successful pregnancy.
Only the Happy Mom bag has been issued with the recommendation of the Professional Association of Gynaecologists and designed to be presented to first-time mothers along with their maternity health record. The most emotional touchpoint! The specific recommendation of the gynaecologist is the perfect opportunity for your product and your information to capture the interest of the expectant mother at the crucial moment, and generate motivation.
The Happy Mom magazine is a central feature of the Happy Mom bag and provides all the essential information for first-time mothers. It is authored by leading gynaecologists and nutritional experts. Your advertorial will catch the eye in a unique moment.
Our mobile website www.happy-mom.de provides guidance for the mothers-to-be on their exciting journey through pregnancy and their baby’s first year. And you can be along for the ride!
Women and couples throughout Germany are presented with the Happy Hope bag at the time of their first gynaecological consultation in connection with fertility issues. The contents of the bag revolve around the subject of wishing to conceive.
Usually the gynaecologist is the first point of contact when it comes to the desire to have a child. An emotional touchpoint which allows you to reach your target group in an environment of trust. The gynaecologist’s recommendation is crucial for your product and information.
The guide for couples wishing to conceive is a central feature of the Happy Hope bag, and provides the most relevant information about family planning and fertility. It has been written in cooperation with the Professional Association of Gynaecologists and Prof. Dr. Nicole Sänger, the German expert on fertility and family planning.
Parents of prematurely born infants are presented with the Preemie-Box at the hospital to provide guidance. The contents of the box address specific issues like bonding, vaccination, hygiene and care, to name just a few.
Helpful samples are very welcome in the emotionally charged time after a premature birth, and well-founded information about particularly relevant issues is much appreciated by new parents. The heightened need for information in this target group guarantees considerable awareness!
The lovingly created Preemie-Guide was developed in cooperation with the Professional Association of Paediatricians and provides support during the subsequent stages.
Happy Mom & Baby
The Happy Mom & Baby bag is presented to the parents at their newborn’s first paediatric appointment (U2/U3), directly by the paediatrician. The bag’s contents are specifically tailored to provide information about subjects such as vaccination and nutritional needs while breastfeeding, and include product samples for mother and child, and much more. The paediatricians and adolescents pay a nominal fee.
The first paediatric appointment is a highly relevant touchpoint in the decision-making process!
New parents embrace first-hand support and welcome recommendations offered by their paediatrician. All contents are approved by the Professional Association of Paediatricians. Your sample and information are perfectly positioned!
The guideline for new parents is a standard in paediatric practices and a key feature of the Happy Mom & Baby bag. Your advertorial will be read by parents who take your recommendations to heart.
For the relevant target groups, the mobile website www.happy-mom.de is a valuable tool from the start of pregnancy until the end of baby’s first year. Your product and your information participate.
Fit for school
Parents and their future first-graders receive the “Fit for school” gym bag from their paediatrician at the U9 health check-up, scheduled just before the children start school. The gym bag features reliable content addressing issues such as child development and health, starting school and dealing with the elementary classroom environment. The paediatricians and adolescents pay a nominal fee.
Our “Fit for school” gym bag serves as a vehicle for a variety of useful samples and brochures during this exciting time. Ranging from educational tools for preschoolers and first-year timetables to nutritional recommendations, the contents are guaranteed to grab the undivided attention of the target group!
Your sample and information material for parents with preschoolers reach their intended target.
Our family magazine for a great start to school stands for:
Skills – KOSOMO!
The family magazine was written by Ms. Regine Hauch, author of the book “Kindheit ist keine Krankheit” (Childhood isn’t an illness). Your advertorial is sure to attract the attention of young parents!
The Happy Youth magazine is given directly to adolescents by the paediatrician and adolescent doctor during the adolescent health check-up J1. The paediatricians and adolescents pay a nominal fee.
The Happy Youth Magazine for boys and girls was written by leading practitioners in adolescent medicine under the guidance of the Professional Association of Paediatricians, and is delivered to paediatric practices on request and subject to charges. It provides the first touchpoint with the teenage target group between the ages of 12 and 15 years. Coming from a medical practitioner, your information makes a difference!
As part of the first gynaecological consultation, the Happy Me bag is presented to teenage girls between the ages of 14 and 17 years, directly by their gynaecologist. The bag’s contents are specifically tailored to provide relevant information about subjects such as preventive medicine, vaccinations, contraception and much more.
The first gynaecological consultation – a unique touchpoint! The perfect moment for your products and information. The contents of the Happy Me bag have been approved by the Professional Association of Gynaecologists, and you are involved in shaping the new lifestyle.
The Happy Me magazine was written by Dr. Gille. Key topics are presented in an age-appropriate manner. Your advertorial reaches this inquisitive target group at the crucial moment in a secure environment.
All content is also available on the Happy Me app “mKalender”. The popular iOS-App includes a menstrual calendar with birth-control reminder.
The Happy Lady bag is presented to menopausal women directly by the gynaecologist. Reliable information on all major topics concerning menopause is part of this high-quality bag.
A particularly effective touchpoint – the “Best Agers”, a target group with high purchasing power, place their trust in their gynaecologist’s recommendation. Your product and information are on hand at that crucial moment!
The Happy Lady magazine covers all the major topics relevant for the mature woman – written by Dr. Kleine-Gunk and recommended by the Professional Association of Gynaecologists. Your advertorial perfectly combines recommendation and reliable product information to appeal to this discerning target group.
Our Professional Pack contains medical and scientific information as well as physician samples exclusively for medical practitioners. In compliance with article 47 of the German Drug Law (AMG) it is to be ordered actively and in writing by the doctor.
The Professional Pack reaches:
A pool of 12,250 gynaecologists use our services.
Around 6,000 paediatricians order from us in writing.
About 250 hospitals receive our media.
Connect with doctors who are interested in expanding their knowledge – knowledge is, after all, the prerequisite for medical prescriptions and recommendations!
The Professional Pack is the ideal “vehicle” for your sample request forms, studies, waiting room brochures and more, in addition to delivering your physician samples safely. Your relevant content offers doctors highly appreciated added value.
We are happy to help!